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Analysis of the Stone Industry in Sweden

It is well known that nature stone is found in the worldwide, most people always remind of their location in the familiar countries, such as Brazil, India, Italy, Turkey, etc. While few people, maybe only the more knowledgeable professional, tend to associate naturals with Sweden. And the wood is always coming into mind when mention the natural building material. But Sweden does have a fairly wide range of natural stones, especially granite stone. Thus, this article aims to stand out the stones from the country.
Actually, Sweden had a premium image in the stone industry a little more than a decade ago. That was when the United States of America and Japan were considered to be major markets and in these countries there are actually a lot of references to 
Sweden stone  in the different applications. But time passes and the world changes. The industry developed in a very big way in India and Brazil, and since Swedish stones ended being a significantly more expensive in comparative terms, they lost market share to the new entrants. Loss of market share ended up being loss of share in mind, and somewhere along the line, many people stopped thinking of Sweden as a source of natural stones.

However, the clock keeps ticking, and the world continues to change. Nowadays, with salaries and the costs of other inputs rising in India and Brazil and other countries, and the Swedish companies having made serious efforts in regaining competitiveness, the price difference between  granite from Sweden and those coming from India and Brazil is not as big as before, is no longer considered as important a factor as before. Higher transport costs to Europe, and a higher level of unpredictability in logistics from Brazil and India has meant that Swedish materials have been gradually recovering their market share in Europe.
In fact, the stone industry in Sweden is small in scale. There is totally only around 1200 number of people working in the industry and the total turnover is about 120 million Euros. Most of the activity in Sweden is confined to the quarrying, with the processing being done in other countries like Italy, Spain, China, or Poland. There are only 3 companies in the country employing more than 100 people, and naturally enough, they also dominate the market. 70 to 80 % of the consumption is foroutdoor applications, pavements, town squares, etc. and a lot of the stone supplied is imported from Portugal and China.(refer from www.stonebtb.com)

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